Analytics & Insights

Important: Only shares made through Mapiry's share buttons are tracked. If someone manually copies the URL and shares it elsewhere, it won't be counted.

What You Can See

Total shares: Count of all shares

Shares by platform: Breakdown showing:

How many shares on each platform
Bar chart visualization
Helps you see which platforms your audience prefers

Share rate: Shares divided by views

Example: 50 shares / 1,000 views = 5% share rate

Like Tracking

How Likes Work

Users can "like" (heart) your map:

Logged-in users: Tracked by user ID

One like per user per map
Can unlike and like again

Anonymous users: Tracked by IP address

One like per IP per map
Uses hashed IP for privacy

What You Can See

Total likes: Count of all likes for a map

Like count is displayed but there's no detailed breakdown or trends for likes.

Top Maps

Your analytics dashboard shows your top-performing maps ranked by:

Views
Shares
View/share ratio

Each map shows:

Title
View count
Share count
Share rate percentage

Date Filtering

You can filter analytics by date range:

Default: Last 30 days

Custom range: Select start and end dates

View trends for specific periods
Compare different time frames

What Analytics Are NOT Available

To set accurate expectations, here's what Mapiry does not currently track:

Location-Level Analytics

❌ Which locations get clicked most
❌ Which locations are most viewed
❌ Engagement by category
❌ Location-specific metrics

User Behavior

❌ Session duration
❌ Interaction heatmaps
❌ Zoom level tracking
❌ Search queries
❌ Filter usage
❌ Click tracking (links, phone numbers, etc.)

Traffic Sources

❌ Referrer tracking (where views came from)
❌ Geographic distribution of viewers
❌ Social media vs. direct traffic
❌ Search engine traffic

Advanced Metrics

❌ Conversion tracking
❌ Goal funnels
❌ A/B testing
❌ Custom events
❌ User paths
❌ Attribution modeling

Embed-Specific Analytics

❌ Which sites embed your map
❌ Performance by embedding site
❌ Load time tracking
❌ Scroll depth
❌ Bounce rate

Comparison Features

❌ Compare multiple maps side-by-side
❌ Time period comparisons
❌ Industry benchmarks
❌ Cohort analysis

Pro vs. Free Analytics

Both Free and Pro users get the same analytics:

Views with 24-hour rate limiting
Shares by platform
Likes
View trends
Top maps ranking

Pro does not unlock additional analytics features. The main Pro benefits are higher limits and white-label embeds, not analytics.

Privacy & Data Handling

IP Address Hashing

Anonymous visitor IPs are hashed using SHA-256:

Original IP is never stored
Hash is used for deduplication only
Privacy-compliant tracking

Total views tell you if people are finding your map
Growth trends show if interest is increasing

2. Are people sharing?

Share count indicates if your map is valuable enough to share
Platform breakdown shows where your audience is

3. Which maps perform best?

Top maps ranking helps you understand what works
Apply lessons from successful maps to new ones

Limitations to Keep in Mind

Can't track:

Why people visit
What they're looking for
Which locations interest them most
Where they came from
What they do after viewing

Workarounds:

Use UTM parameters in shared links to track sources
Ask for feedback directly (no comment system exists)
Check referrer logs on your own website if you embed maps
Use external analytics on your website where maps are embedded

Troubleshooting

Views seem low

Views are rate-limited to 1 per IP/user per 24 hours
Multiple page refreshes don't count as multiple views
Private maps only count views from you and access token holders

Shares not being tracked

Only shares through the Share button are counted
Manual URL copying doesn't count
Check that you're looking at the right date range

Analytics not updating

Analytics update in real-time
Refresh the page if data seems stale
Check your date range filter

No analytics showing

Make sure you're logged in
Only the map owner can see analytics
Analytics are only available for saved maps (not temp maps)

What's Next?

Sharing Maps - Learn how sharing is tracked
Pro Features - Understand Pro plan benefits
Limits - View tracking limits and quotas
Typical engagement rates
Standard session duration

Helps set realistic goals and identify improvement opportunities.

Exporting Analytics Data

Built-in Export

Go to any analytics view
Click "Export" button
Choose format:
- CSV - For Excel/Google Sheets
- PDF - For reports and presentations
- JSON - For integrations
Select date range
Download

Scheduled Reports (Pro)

Receive analytics automatically:

Analytics > "Scheduled Reports"
Click "Create Report"
Configure:
- Frequency (daily, weekly, monthly)
- Maps to include
- Metrics to track
- Email recipients
Save

Reports are sent via email at your chosen interval.

API Access (Pro)

Integrate analytics with your own systems:

// Fetch analytics via API
fetch('https://api.mapiry.com/v1/analytics/map/abc123', {
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY'
  }
})
.then(res => res.json())
.then(data => console.log(data));

See our API Documentation for details.

User Privacy

Mapiry respects user privacy:

No personally identifiable information (PII) is collected
IP addresses are anonymized after geolocation
Cookies are optional (users can opt out)
Full GDPR compliance

Data Retention

Analytics data is retained for:

Free accounts: 90 days
Pro accounts: 2 years
Enterprise: Custom retention periods

Disabling Analytics

Don't want to track your map?

Map Settings > "Privacy"
Toggle off "Enable analytics"
Save

Note: Basic metrics (total views) are still counted but no user behavior data is tracked.

For EU audiences:

Enable "GDPR Mode" in Map Settings > "Privacy"
Users will see a cookie consent banner
Analytics only track users who consent
Anonymized aggregates are still available

Advanced Features

Custom Dimensions (Pro)

Track additional data:

// Track custom dimension
mapiry.track('custom_dimension', {
  user_type: 'premium_member',
  referral_code: 'SUMMER2026'
});

View custom dimension reports in Analytics > "Custom Dimensions".

Event Tracking (Pro)

Track custom events:

// Track custom event
mapiry.event('video_played', {
  location_id: 'loc_abc123',
  video_id: 'intro_video'
});

Cohort Analysis (Pro)

Group users by behavior:

First-time visitors vs. returning
Mobile vs. desktop users
By traffic source
By location viewed first

Compare engagement across cohorts to understand different user types.

A/B Testing (Pro)

Test map variations:

Create two versions of your map (different styling, content, etc.)
Analytics > "A/B Tests" > "Create Test"
Select maps to test
Set traffic split (50/50, 70/30, etc.)
Define success metrics
Launch test

After sufficient data, see which version performs better.

Using Analytics to Improve

1. Optimize Underperforming Locations

If a location gets few clicks:

Add better description
Include an image
Verify coordinates are accurate
Consider if it's relevant to your map's theme

2. Promote Popular Locations

Your most-clicked locations:

Feature them prominently
Add more similar locations
Create related maps
Mention them in map description

3. Improve Category Organization

If users rarely filter by category:

Categories might be unclear
Consider renaming for clarity
Reduce number of categories
Add category descriptions

4. Optimize for Mobile

If most traffic is mobile but engagement is low:

Test your map on various devices
Simplify popup content
Increase marker sizes
Enable touch-friendly controls

5. Leverage Referrers

Sites embedding your map with high engagement:

Reach out for partnership opportunities
Create custom maps for them
Offer to optimize embeds
Ask for testimonials

6. Content Strategy

Create more maps similar to your top performers:

Same topic/theme
Same geographic area
Same styling approach
Same level of detail

What am I trying to achieve?
What does success look like?
What metrics matter most?

3. Look for Patterns

Don't fixate on individual numbers:

Is engagement increasing or decreasing?
Do certain days perform better?
Which locations consistently perform well?

4. Take Action

Analytics are only useful if you act on insights:

Update content based on data
Test changes and measure impact
Iterate continuously

If working with a team:

Share weekly analytics summaries
Highlight wins and areas for improvement
Collaborate on optimization strategies

Troubleshooting

Analytics not updating

Data refreshes every hour (not real-time)
Check if analytics are enabled in Map Settings
Clear browser cache and refresh
Verify map has been viewed recently

View counts seem low

Check if analytics started after you created the map
Embed views may take longer to register
Ensure your map is public
Consider if your traffic expectations are realistic

Location clicks not tracked

Verify you're using the latest embed code
Check if ad blockers are interfering (in your tests)
Ensure popup opens (clicks only count if popup displays)

Referrer shows as "Direct" when embedded

The hosting site may be blocking referrer headers
Some privacy-focused browsers hide referrers
Use UTM parameters in share links for better tracking

Export not working

Check your browser's download settings
Try a different format (CSV instead of PDF)
Verify you have data in the selected date range
Contact support if issue persists

What's Next?

Pro Features - Unlock advanced analytics
Embedding Maps - Optimize embeds for better tracking
Best Practices - Use analytics to create better maps
API Documentation - Integrate analytics programmatically

Related Articles

Sharing Your Maps

Embedding Maps

Pro Features